Eric Huang is Development Director at Made in Me, an award winning Shoreditch digital agency specialising in children’s entertainment and brand development. Starting out at Disney Publishing in LA, Eric moved to Melbourne, Australia, as Managing Editor at Penguin Australia. He then joined Aussie toy company Funtastic’s new book division as Publisher, after which he re-located to the UK as Head of Licensing at Parragon. In 2007, Eric took up the role of Publishing Director at Penguin UK’s Media and Entertainment division where he looked after Penguin’s IP and co-production businesses. After six years at Penguin Eric moved on to become Development Director at Mind Candy before joining Made in Me. Eric lives in London and is always on the look-out for creative partnerships and ways to tell stories via new media platforms.